An Average Man Traveling the Tigris and Euphrates with a Heart.
STUDENT WORK - This corporate identity was for a locally owned and operated radio station in Savannah, GA, called New Rock 106.1, a member of the Adventure Radio Group.
They broadcast rock music from the 1980’s through the 2000’s. Their target audience is predominantly men age 18-34. After meeting with some of the staff members of the station, we established the design should be edgy to attract their core audience.