An Average Man Traveling the Tigris and Euphrates with a Heart.
In 2018, I was contracted to work for Freud Tools which owns the Diablo Saw Blades tool line. During that time there I predominantly worked on packaging redesign under the direction of the supervising team. My goal and final execution was to clean up a massive amount of information the brand was trying to convey to the customer that was getting lost with previous designs. Using a series of clean graphic design and images I shot of product, I was able to create an in-store experience to expedite the purchase of what appears to be similar products that serve very different purposes within the carpentry industry.
Although not the best visual representation of my work, it is visual proof of my photography contributions on most of their existing packaging in-store.